Digital Marketing is 21st Century Marketing.

Developing, implementing and managing an integrated online communication strategy spanning all digital channels, including organic and paid search, affiliates, display media, social media and other industry related channels, for all markets and target audience’s.

Focus Areas

Digital Strategy & Acquisition

Developing and implementing online strategy for all digital channels, including organic and paid search, affiliates, display media, social media and any other relevant channels.

Improving Digital Performance

Drive revenue, visitor engagement, conversion, ROI, innovation and analysis across digital channels for the brand and individual properties

Budget Control & Planning

Manage all marketing-related spending on digital platforms and
Review Performance / Reporting / Analytics, evaluating the effectiveness of current online strategies

What I'm Currently Doing

COMPANY: CAXTON FX – LONDON

Data driven digital marketing lead within Caxton FX responsible for all digital acquisition channels including paid, web, social, digital affiliate partnerships. B2C and B2B marketing knowledge currently within the FX, currency and travel sectors.

  • Responsible for building and executing an effective digital marketing strategy that aligns both commercial and marketing objectives.
  • Launched multi-channel marketing campaigns, including SEO, SEM, online advertising, social media, affiliates and email marketing, delivering brand awareness and customer acquisition.
  • Data driven experience in website optimisation and conversion rate optimisation building the perfect sales and acquisition funnel.
  • Constantly developing and analysing customer profile analysis to ensure customer acquisition and promote across several marketing channels and markets.
  • Planned digital creatives to be used across web and programmatic.
  • Planned and created pay-per-click and programmatic campaigns.
  • Analysis and reporting on campaign impacts and improvement opportunities.
  • Lead specialists and agencies through a set and agreed strategy.

ROLE SKILLS

  • Digital campaign development and execution – including social media, organic, paid and email
  • SEO strategy & implementation
  • PPC management
  • Copywriting & Content creation and delivery
  • Project management of multiple campaigns
  • Social media management
  • Email marketing & automation
  • Web property ownership and management
  • In-depth analysis, reporting and evaluation of marketing activities
  • Brand development and management

Companies I've Worked With

Contact Me

Get in touch with me today with any questions or to enquire about what I can do for you.