8
Years in the Industry
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PREVIOUS ROLE

Online Marketing Executive          
October 2013 – September 2015

  • Developing, executing and delivering the company’s digital marketing strategy across web, social media and other emerging channels
  • Social Media Management (Twitter, LinkedIn, Google Plus and Company Blog)
  • Creating and implementing best practices for SEO (Across Multiple Domains)
  • Management of Adwords campaigns daily to drive traffic onsite.
  • Infographics and other visual content (Adobe Suite)
  • Analysis and Reporting of Social and Digital efforts (Analytics/Keywords/Enquiries)
  • Reviewing technologies and exploring new developments in the digital landscape to find new opportunities to drive effective campaigns and ROI
  • Analysing how customers use digital media and looking for ways to improve the customer experience to acquire and retain customers
  • Helped launch several new web properties in the UK and Nordic countries for the business.

ROLE SKILLS

  • Digital campaign development and execution – including social media, organic, paid and email
  • SEO strategy & implementation
  • PPC management
  • Copywriting & Content creation and delivery
  • Project management of multiple campaigns
  • Social media management
  • Email marketing & automation
  • Web property ownership and management
  • In-depth analysis, reporting and evaluation of marketing activities
  • Brand development and management