Not many people realise that an e-mail signature is quite an important feature of any e-mail, some people still send business e-mails without setting up their signature. It is one of those “I’ll set it up later” tasks, but it is worth your while for several reasons, as your signature:
- Serves as a free marketing tool for yourself and your business for anybody you are reaching out or responding to.
- Makes it easy for other to find your vital information, know who you are and get in touch with you.
- Is professional and shows that you are serious about your position and the business you may be working for.
What do you need in your Signature?
Some people may go a bit overboard – it is tempting, but when creating your e-mail signature it is best to provide the vital information. Providing links to your company, your name, where you may have a presence online (Website / Social Media) and your position. There are many other items you could include, such as providing:
- Your Name
- Your Position in the company
- Company E-Mail / Personal or Out-of-Office E-Mail
- Telephone Number – Office & Mobile
- The company you work for with a link
- Link to LinkedIn / Twitter or any other social streams that may be business oriented.
Do’s and Don’ts
For your signature do -
- Make it social
- Use the right tools – if your e-mail provider has a editor box then great, if not do it using Word
- Keep it slim/narrow and not too bulky
- Keep it simple
- Use inline CSS
- Use JPEGs for images
- Restrict image dimensions when using images
- Use ALT text on images
- Shrink your URLs for analytics
and for your signature do not -
- Write an essay
- Use too many links
- Use bullet points
- Animate your signature
- Mislead your services or skills
My Signature Explained
I have kept my E-Mail signature simple and to the point. It has my name (Stuart McMinigal), Where I am based (London, United Kingdom), what I do (Blogger, Writer and Social Media Consultant) and a link to my website which holds my samples, portfolio, blogs, social links and other ways to hire me.
Stuart McMinigalLondon, United KingdomBlogger, Writer and Social Media ConsultantBlog & Portfolio - StuartMcMinigal.com
I hope the benefits of using an email signature will push you to take a few minutes this week creating an email signature or cleaning up your existing one. It’s free, easy, and creates consistency and uniformity in all your email communications!